Avenir Montagne Ingénierie: launch of brand identity workshops in QRGA.

In parallel with a global reflection intended to set up a local tourist orientation plan, the OTI and the CCQRGA are launching a brand identity workshop, intended to clarify and feed the discourse of the Tourist Office on its various supports by the inhabitants, elected representatives and service providers of the territory themselves. With the aim of identifying points of interest that have not been highlighted to date, or of renewing the promotional angle used to communicate on the tourist sites and places in the area, the members of the group will go out into the field during 7 workshops.

At the same time, shared storybooks will be circulated to the region's tourist and artistic players in order to collect a story about the region. On the basis of these elements, a brand book will be produced to position the territory's narrative carried by the OTI in the context of its new signature "L'Aventure Singulière".