The OTI teams spent several weeks working on the positioning of the area, as well as on the clienteles, or "persona", who visit the area. After questioning the region's tourism offer and visitors' expectations, the OTI adopted a regional brand, Gorges de l'Aveyron Caylus/Saint Antonin Noble Val/Laguépie. Designed to make it easier to identify the geographical location of our inter-municipal area, this brand is enhanced by a signature designed to mark a "customer" positioning adapted to the area and its service providers. It's called "Aventure Singulière", and tells the story of an area where you can enjoy the countryside (contemplation), or experience unique and special moments that, at the end of the road, take you off the beaten track to find yourself (Via Ferrata, hiking, climbing, etc.).
Once this overall promotional strategy has been validated, we'll need to work on a number of different ways of highlighting the region's wealth of attractions. However, this assertive positioning has already had an impact on the editorial line of our social networks, as well as our new brochure. The new brochure puts the emphasis on visuals, and makes a direct link with the future website, currently under development. At the end of the brochure, there's a flap designed to hold travel advice documents, printed at the Tourist Office counter at the request of visitors.
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